Point us at one company and we return the dossier you would otherwise assign to an analyst for a week: business model, financial signals, what customers actually say, leadership stability, and a bull and bear case at the end. Built first for investors and corp dev, and it works just as well on a competitor, a partner, or yourself.
One report, one company. A data subscription bills you every year; this bills once.
What has to go right, and what already is.
What breaks the thesis, stated plainly.
What to put to management before you commit.
How the company makes money — revenue streams, growth trajectory, profitability signals, capital position, and unit-economics indicators.
Verified customer quotes from G2, Capterra, Reddit, LinkedIn, and specialist forums. Praise themes, complaint themes, win/loss signals, and sentiment trends.
Executive roster, leadership stability, hiring vectors as roadmap signals, Glassdoor sentiment, and verified employee quotes.
Product suite, feature depth, technology stack, integration ecosystem, certifications (SOC 2, ISO, GDPR, HIPAA), and public incident history.
Organic visibility, top keyword themes, AI search citation presence (ChatGPT, Perplexity, AI Overviews), press tone, analyst coverage, and reputation risk signals.
Comprehensive SWOT, risk heat-map drawn from 8 candidate dimensions, scenario interpretation, plus a diligence-style bull case, bear case, and key questions to investigate further.
Real output from the pipeline. Velora is a fictional company, so we can show you the format without publishing a diligence read on a real business. Click any page to enlarge it.
The whole read in thirty seconds, before any of the evidence.
What a job post and a changelog give away about the next year.
Both cases, argued honestly from one evidence stack — then a verdict.
You already have options. Here's honestly how we sit against each one.
The data platforms are excellent at what they do: they hand you fields. Funding, headcount, filings. The reading of it is still your evening.
We hand you the synthesis, not the fields.
They will do it properly, and it will cost you a week you were going to spend on the deal that is actually closing.
Hours, and their week stays theirs.
The right call when the decision is bet-the-fund. Heavy when you are screening a pipeline and most names will not survive the first pass.
Cheap enough to run on the maybes.
The difference is how wide you want to look, not how deep. Both go all the way down.
One company, all the way down. Everything we can establish about a single subject, with a bull and bear case at the end. The right pick when you already know which company you care about.
One company plus five rivals, positioned against each other. Adds the market landscape, a feature and pricing matrix, and a 90-day plan. The right pick when the question is "where do we stand", not "who are they".
A generic deep-dive applies SaaS rubrics to manufacturers and CPG rubrics to consultancies. We don't. Company Deep-Dive ships in four industry editions — each with its own financial signals, customer-voice source mix, brand-perception inputs, and risk-dimension weighting. Pick the right edition when you configure your report, or let our AI suggest one based on the subject's profile.
Cloud platforms, dev tools, B2B / B2C software, marketplaces, APIs.
Financials framed around ARR, retention, and capital efficiency. Customer voice from G2, Capterra, TrustRadius, Reddit. Tech posture covers stack, integrations, SOC 2 / ISO, and status-page incident history.
Hardware, equipment, OEMs, contract manufacturers, industrial suppliers.
Financial signals lean on IR filings, 10-K / 20-F, and operating margin. R&D posture inferred from USPTO patents and trade press. Customer voice draws on distributor / dealer signals, not consumer review sites.
DTC brands, CPG, e-commerce, retail, food & beverage, apparel.
Brand perception is the load-bearing signal — Amazon & retailer reviews, Trustpilot, Yelp, influencer mentions. Financial frame covers MSRP, promo cadence, channel mix, and SKU breadth.
Agencies, consultancies, IT services, accounting, legal, professional firms.
Business model framed around utilization, retainers, and engagement mix. Leadership and roster are first-class signals. Customer voice from Clutch, Glassdoor, Chambers & Partners, Vault, Best Lawyers, case studies, and partner directories.
Not sure which edition fits? When you configure your report, our AI will recommend an edition based on the subject's profile — you can accept it or override with one click.
Pre-meeting diligence on a target company. Bull case, bear case, financial signals, customer voice, and the key questions worth investigating in management calls.
Rapid evaluation of acquisition targets — business model, integration risks, leadership stability, customer concentration, and strategic direction signals.
Deep-dive on a single competitor or category leader. Customer feedback patterns, product depth assessment, and where they're investing next based on hiring signals.
Strategic self-audit, partner / vendor evaluation, or a candid outside view of how the market actually sees a company. Useful for board prep and partnership decisions.
Treat it as the first pass, not the last. It gets you to an informed position in hours instead of days, cites a source for every checkable fact and labels its estimates as estimates, so you can see which is which, and ends with the questions worth putting to management. Verify anything load-bearing before it goes in a memo. That is true of any research you did not run yourself.
Most subjects are. We work the public trail: their own site and pricing, review platforms, job postings, press and trade coverage, filings and patents where they exist. Where the evidence is thin the report says so rather than filling the gap with invention. A section marked thin is a finding in itself.
It is run fresh when you order, not pulled from a stored profile, so it reflects what is publicly visible that day. It is a snapshot rather than a subscription: it does not keep updating after delivery.
Yes, and it is one of the more uncomfortable ways to use it. The report is built from what an outsider can see, so running it on yourself shows you the version of your company a buyer, an investor, or a candidate assembles before they ever speak to you.
No. This report is about one company, so all you need is the subject. If you want rivals profiled and positioned against each other, that is Competitive Intelligence rather than this one.
Yes. It's a one-time purchase with no subscription and no per-seat licence. Circulate the PDF internally however you like.
Give us one company URL and we'll return the full picture in hours, not weeks. Sourced facts, labelled estimates, real customer quotes, and a bull and bear case at the end.
