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Sample · Competitive Intelligence report

A real competitive intelligence report.

The full report, free, no signup. Judge it the way you would a consultant's $10K–$30K deliverable: would it change a pricing, positioning or sales decision?

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Sample report cover page
About this sample. Velora and its rivals are fictional, so we're not critiquing a real business. In your report every claim links to a public source you can check; here the citations show the density but point to placeholders.
Inside the report

Four pages, four decisions.

Real pages from the sample, straight from the production pipeline. Not mock-ups.

Executive snapshot page showing the bottom-line headline, market metrics, and report-at-a-glance teaser
Page 3 · Executive Snapshot

The call, on one page

Market direction, the verdict, the top risks and the first moves. Leadership gets the answer without reading the whole report.

Feature and capability comparison matrix showing all six competitors across 13 dimensions
Page 24 · Feature Matrix

Where you can charge more, and where you're exposed

Every rival rated Strong, Partial or Absent, capability by capability. Your advantages to price on, and the gaps costing you deals.

Battle card pitting Velora vs Pulseboard with win axes, threat axes, and a two-horizon win strategy
Page 31 · Competitor Battle Card

What your reps say on the next call

A card per rival: where you win, where they win, and a Now / Next strategy your sales team can use this week.

90-day strategic roadmap with phases, weekly initiatives, owners, and success metrics
Page 55 · 90-Day Roadmap

A plan with owners, not advice

Prioritized initiatives in phases, each with an owner, an FTE estimate and a success metric. Ready to hand to your team on Monday.

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Table of Contents

Everything a strategy review needs

The sample's table of contents. Your Competitive Intelligence report covers the same ground for your company and rivals.

00
Executive Snapshot
Bottom line, market direction, wins vs. gaps, competitive truth, 90-day focus
01
Client Organization Review
Company at a glance, value proposition, product breakdown, digital presence, SWOT, position scorecard
02
Market & Industry Landscape
TAM/SAM/SOM sizing, named market trends, Porter's Five Forces, PESTLE, customer segments
03
Competitive Landscape
Tier-classified competitor universe, feature matrix, pricing comparison, GTM motion analysis
04
Competitor Profiles Core
Full deep-dives: firmographics, pricing tiers, customer sentiment (G2/Capterra/Reddit), strategic moves, and a battle card per competitor
05
Intelligence Synthesis
Where competitors are investing, common complaint patterns, convergence map, blind spots, underserved segments
06
Strategic Recommendations
Positioning pillars, product priorities, pricing strategy, marketing playbook, competitive response by named competitor
07
90-Day Strategic Roadmap Action
Prioritized initiatives in phases, with owners, FTE estimates, success metrics, and sequencing rationale
08
Risks & Watch List
Ranked competitive risks with mitigations, structural market risks, and competitors to monitor over 6–12 months
09
Competitive Signals: Last 90 Days
Material competitive events from the explicit 90-day window — launches, M&A, pricing, partnerships, positioning shifts
10
Appendix
Research methodology, competitor data summary table, glossary, recommended ongoing intelligence sources

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A note on the sample: All ReportLoom reports are AI-generated based on publicly available information and may contain estimates, inferences, or inaccuracies. Reports should be independently reviewed and verified before being relied on for business decisions. See our AI Disclosure and Terms of Service for full details.