Your reps already know who they lose to — they just don't know what to say when the name comes up. Each card names that competitor, cites the evidence, and scripts the comeback, so the objection meets a prepared rep instead of a reflex discount.
Facing one rival rather than five? There is a single-competitor card too.
The pocket card up front, readable in the minute before a call.
Where you beat them and where you don't, read off public signals and reviews.
Word-for-word comebacks to what your reps actually hear in these deals.
The signs a prospect is ready to leave: renewals, price rises, souring reviews.
Questions that surface a rival's weak spot without ever naming it.
Claims your reps can make with a source behind each one.
A one-page pocket card up front, with the full playbook behind it.
Every team already has an option. Here's honestly how we sit against each one.
Costs nothing, and stays empty. The grid was never the hard part; filling it is a week of someone's research.
We hand it to you filled in.
Excellent if you have a full-time person to run it. An annual contract and a programme owner is a lot to take on for a handful of competitive deals.
One-time purchase, nothing to run.
They'll do it well, in two or three weeks, instead of the roadmap work you hired them for. Then it goes stale.
Hours, and their week stays theirs.
Real output from the pipeline. Velora and Pulseboard are fictional companies, so we can show you the format without picking on a real business. Click any page to enlarge it.
Where you win, where you don't, and the line to open with.
The capabilities that decide the deal, rated side by side.
Verbatim comebacks for what your reps will actually hear.
This structure repeats for every competitor you name.
Same card, same depth, same research. The only question is how many rivals your reps actually meet.
Five complete battlecards — one for each of your top competitors. Objection handlers, win/loss triggers, killer questions, displacement signals. Ready to use in every competitive deal.
A focused battlecard on one named rival — ICP fit, win/gap analysis, objection handling, displacement triggers — when you only need to win against the one competitor that matters most.
The cheapest way to see the format before you commit.
Start with one competitor →The rest of the team guesses. Nobody has written it down, and it walks out with them.
Three seconds of hesitation on that question loses the room, and it comes up in every deal.
Cards everyone agrees are needed, that nobody has the fortnight to research.
They win on brand by default. You win by knowing exactly where they are weak.
Battlecards arm the rep on the call. They don't tell leadership which fights to pick, or where the market is moving underneath them.
The full landscape the cards are cut from: where each competitor is gaining or slipping, the gaps nobody is filling, and a 90-day plan for which of them to go after.
Both in one order, at a lower price than buying them separately.
A template is an empty grid, and you still have to do the research that fills it. We deliver the research already done: your named competitors, their pricing and positioning, what their customers complain about in public reviews, and the comebacks that follow from it. You get a finished card, not a blank one.
Most reports are ready within a few hours of you submitting your company profile. You'll get an email when it's ready to download.
We work from public signals: their website and pricing pages, review sites, job postings, press coverage, and industry databases. Where the evidence is thin, the report says so rather than filling the gap with invention. A thin section you can trust is more useful to a rep than a confident guess.
If one rival shows up in most of your losses, start with Solo. It's the cheapest way to see the format and the depth on a competitor you already know well. If your reps face a different name in every deal, Pro covers five and costs less per competitor. Both are compared here.
Yes. It's a one-time purchase with no subscription and no per-seat licence. Distribute the PDF internally however you like.
Give them the card before the call, not after the loss. One deal kept from a reflex discount covers it.
