Free tools are good at the plumbing: broken links, missing meta, status codes. What none of them will tell you is whether a page is actually deep enough to rank, whether you have authority on the topic, or whether it answers the question people are really typing. That judgement is the audit.
One site, audited once. No seat to keep paying for.
Every audit scores these eight.
Plus one overall score, set against your category benchmark.
A comprehensive score across eight key visibility dimensions — from domain authority and indexation to content freshness and social signals.
Crawlability, indexation, HTTPS, robots.txt, sitemaps, mobile viewport, and structured-data validation. Read from your live pages, not a lab test.
Page-by-page analysis of content depth, readability, topical authority, and alignment with search intent.
The topics and query types competitors cover that you don't, drawn from what is actually published and indexed on both sides.
Side-by-side comparison of your content strategy vs. competitors — publishing frequency, content types, and topical coverage.
Prioritized action plan with quick wins and long-term plays — organized by impact and effort so you know where to start.
Real output from the pipeline. Velora is a fictional company, so we can show you the format without picking on a real business. Click any page to enlarge it.
Where you stand on eight dimensions, against the benchmark for your category.
Not "your titles are too long" — the replacement title, written out.
Week by week, priced by priority — so you know what to do on Monday.
This is a public-data audit. It reads what anyone can see from outside your site, which means some things are genuinely out of reach. We would rather you knew that now than found out afterwards.
Where a number isn't retrievable, the report leaves it out rather than estimating it into existence. You will not find a single invented metric in it.
If you already pay for a rank tracker, keep it. It answers "what is ranking". This answers "why, and what to change" — the part those tools leave to you.
Plenty of SEO audits are free. Here's honestly where this one sits.
The free crawlers and webmaster tools are genuinely good, and free. They find broken things. They have no opinion on whether a page deserves to rank.
We grade the judgement calls.
Free because it is the first meeting of a retainer pitch. The findings are real; the framing is aimed at the sale that follows.
Nothing to sell you afterwards.
They know the site better than we ever will. They are also marking their own homework, which is the one thing they cannot do.
An outside read they can argue with.
Get a clear picture of your SEO and content gaps and a prioritized plan to close them before your next board review.
Understand which content is performing, what's missing, and where to focus your editorial calendar for maximum organic impact.
Get a second opinion on your SEO strategy with an independent audit that covers technical, on-page, and competitive dimensions.
Competing for organic traffic against established players? Know exactly where you can win and where to invest your limited SEO budget.
This audit asks whether search engines can find you and whether your content earns the click. There's a second question a visitor asks before they convert.
Same outside-in method, pointed at whether your site looks safe enough to buy from: certificates, headers, privacy posture, and the trust signals a cautious buyer checks before entering a card number.
Because they do different jobs. The free tools report what happened: impressions, clicks, coverage errors. It will not tell you that your pricing page is three hundred words against a competitor's fifteen hundred, that you have no topical authority on the term you most want, or that a page is answering a different question from the one being searched. Those are judgements, and they are the ones that change rankings.
No, and we don't want it. The audit works entirely from what is publicly visible, which is also what your competitors and Google can see. It means no access requests and no security review, and it means the report is honest about the metrics that access would have unlocked. Those are listed above.
Eight dimensions are scored, and the overall figure is their plain unweighted average. No hidden weighting, which means you can add up the rows printed underneath and get the headline number yourself. It is also set against a category benchmark so the score means something in context.
Some of it, probably, and that is worth something on its own: an outside document saying what they have been saying tends to move budget in a way an internal memo does not. The parts they usually have not done are the competitor content benchmarking and the ranked ninety-day plan, because those take days nobody has spare.
Enough to judge the site rather than every URL on it. The audit works through your key commercial and content pages and benchmarks them against the equivalent pages on competitor sites. A full crawl of every URL is what the free crawlers are for, and they do it well.
Yes. It's a one-time purchase with no subscription and no per-seat licence. Handing it to an agency as a brief is one of the better uses of it.
Eight scored dimensions, benchmarked against your competitors, with a ranked ninety-day plan. Delivered in hours, one-time, no subscription.
