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The outside view

Social Media Audit: their words, not a sentiment score

Your own tools show you your own channels. This one reads the places you don't own: what reviewers wrote underneath the star rating, what a thread said when nobody thought you were reading, how competitors answer the same complaint. You get the sentences, quoted, with a link to each one.

Verbatim quotes, each linked Benchmarked against competitors Delivered in hours
$149 USD · one-time, no subscription

One company, read once. A snapshot of where you stand, not a monitoring feed.

Where we read

None of these are your channels.

  • Review write-ups

    The paragraph under the star rating.

  • Community threads

    Where nobody assumes you're reading.

  • Competitors' comments

    How rivals field the same complaint.

  • Trade press and forums

    Category talk that never tags you.

Every quote in the report carries a link back to its source.

What's included

Platform-by-Platform Breakdown

We follow your category rather than a fixed checklist, and cover the platforms and review sites where it actually lives. A platform we cannot verify is left out rather than reported as a zero.

Sentiment Analysis

Aggregate sentiment scoring across review sites, social mentions, and community discussions — with trend direction.

Competitor Social Benchmarking

Side-by-side comparison of follower counts, posting frequency, engagement rates, and audience growth across platforms.

Engagement Pattern Analysis

When competitors post, what formats perform best, which topics drive engagement, and where conversations are happening.

Crisis Exposure & Readiness

How exposed you are today and whether you would cope: live complaints, response coverage, and a resilience score against your peers.

Content Mix Recommendations

Data-driven suggestions for content types, posting cadence, and platform prioritization based on competitor performance.

Pages from a sample audit

Real output from the pipeline. Velora is a fictional company, so we can show you the format without picking on a real business. Click any page to enlarge it.

Health Score

Six dimensions, scored against your category — and which one is costing you most.

What They Say

Their sentences, quoted — with the gap each one points at.

90-Day Calendar

One action per row, with an owner and a metric that says whether it worked.

The other three ways to get this

You probably have one of these already. Here's honestly where this sits alongside it.

Your social dashboard

Connected to your accounts, so it reports your accounts. It is excellent at that and structurally blind to everywhere else the conversation happens.

We read the channels you don't own.

A listening platform

Built to alert you every day, on an annual contract, with someone assigned to tune the queries and triage the noise.

One read, no queries to tune.

An afternoon of searching

Genuinely useful, and you will stop after the fourth tab. Nobody reads to the end of the reviews, and the end is where the pattern is.

We read all of it, and cite it.

Four editions · one audit

Pick the edition that matches where your category lives

A SaaS audit and a consumer-brand audit aren't the same exercise — different platforms, different review sites, different benchmarks. Social Media Audit ships in four industry editions, each with its own platform priorities, review-source mix, and engagement benchmarks. Pick the right edition when you configure your report, or let our AI suggest one based on your company profile.

SaaS & Tech

Cloud platforms, dev tools, B2B / B2C software, marketplaces, APIs.

LinkedIn-led with a strong dev-community layer (X, YouTube, Reddit, Hacker News). Review sources include G2, Capterra, TrustRadius. Benchmarks calibrated to B2B-software posting cadence and engagement norms.

Industrial & Manufacturing

Hardware, equipment, OEMs, contract manufacturers, industrial suppliers.

LinkedIn-dominant, with trade-press mentions, YouTube product / facility tours, and industry-association signals. Consumer review platforms intentionally de-emphasised — we don't pad the report with thin data.

Consumer & Retail

DTC brands, CPG, e-commerce, retail, food & beverage, apparel.

Instagram and TikTok lead, with influencer-mention tracking, UGC patterns, and Amazon / retailer review signal. Reputation sources include Trustpilot, Yelp, and platform-native review surfaces.

Professional Services

Agencies, consultancies, IT services, accounting, legal, professional firms.

LinkedIn-anchored with thought-leadership signal — long-form posts, partner / employee amplification, conference and podcast mentions. Reputation sources include Glassdoor, Clutch, Chambers & Partners, Vault, and Best Lawyers.

Not sure which edition fits? When you configure your report, our AI will recommend an edition based on your company profile — you can accept it or override with one click.

Who it's for

Social Media Managers

Benchmark your social performance against competitors and discover content strategies that are working in your space.

Brand Teams

Understand how your brand is perceived relative to competitors across review sites, social platforms, and community forums.

PR & Communications

Read the narrative as it stands today, in the words being used, and find the openings to shift it.

Community Managers

See where your competitors' communities are most active and what topics drive the most discussion and engagement.

The other half of the outside view

This audit covers what people say about you. There's a second question a stranger settles before they ever get that far.

Pairs with

Trust & Security Audit

Same outside-in method, pointed at whether your site looks safe enough to buy from: certificates, headers, privacy posture, and the trust signals a cautious buyer checks before entering a card number.

Before you buy

Don't I already get this from my social tool? +

You get your half of it. A connected dashboard reports the accounts you gave it access to, which is why it will never show you a review thread, a forum argument, or the comment section under a competitor's post. Those are the places a prospect forms an opinion, and they are the places this reads.

Does it monitor us on an ongoing basis? +

No, and we would rather be clear about it. This is a snapshot: a deep read of where you stand on the day it runs, with a ninety-day plan. It will tell you how exposed you are and whether you would cope with a bad week. It will not page you when something happens. If you need alerting, you need a listening platform, and this is a good way to decide whether you do.

We're B2B and barely post. Is there anything to find? +

Usually more than expected, and rarely on the platforms people assume. For most B2B categories the conversation is on LinkedIn, in review write-ups, and in a couple of industry forums, and none of it is happening on your own feed. The edition you pick sets where we look, so a B2B audit doesn't waste pages telling you that you aren't on TikTok.

Which platforms do you cover? +

The ones your category actually uses, rather than a fixed checklist. Where a platform blocks access or the data can't be verified, it is left out of the report rather than written up as a zero, because a zero you can't stand behind is worse than a gap you can see.

Are the quotes real? +

Every one, and every one carries a link to where it was said. Nothing is paraphrased into a tidier sentence and nothing is composed to illustrate a point. If a quote could not be retrieved, there is no quote rather than an invented one.

Can I share it with my team or agency? +

Yes. It's a one-time purchase with no subscription and no per-seat licence. Handing it to an agency as a brief is one of the better uses of it.

Somebody wrote something about you this month

Find out what, in their words, with a link to each one. Delivered in hours, one-time, no subscription.